🎓 Graduate of the Marseille School of Journalism and Communication (Master Data, Information and Digital Communication).
📝 I've had a passion for writing since childhood, and found my calling through communication studies.
I specialized in web copywriting and community management, thanks to my professional experience.
Organized, curious and creative, I aspire to put my skills at the service of meaningful projects, and to continue evolving in stimulating and enriching environments.
📚 I'm also a content creator on Instagram! Under the pseudonym @evadvice_, I share my passion for books.
Creating and scheduling posts, managing direct messages and comments.
Writing SEO-optimized content and implementing natural referencing strategies (blog articles, product descriptions, etc.)
Designing printed materials aligned with brand identity: flyers, magazines, visuals for influencer collaborations...
Enhancing local presence through dedicated posts and thoughtful responses to customer reviews — a key lever for optimizing local SEO
Content creation and scheduling for the brand's social media accounts (Instagram and Facebook).
The goal is to increase brand awareness, build a loyal community, and drive engagement around the Ooba Ooba universe through:
Development of an editorial calendar aligned with brand news and seasonal highlights
Design of eye-catching visuals consistent with the brand's visual identity
Writing compelling captions that match the brand's tone of voice
Social media content creation for Instagram, Facebook, and LinkedIn for a portfolio of around 190 stores under the Schmidt and Cuisinella brands.
I design and schedule posts in compliance with national graphic and editorial guidelines.
The aim is to bring the pages to life with diverse, engaging content such as :
Showcasing completed interior design projects
Highlighting showrooms
Featuring designer profiles
Sharing local news (store life, events)
Promoting monthly commercial offers
On LinkedIn, certain store groups (like NDF group) have dedicated pages focused on showcasing teams, retail spaces, and expertise.
Additionally, for brands such as Influences By M (specializing in top-of-the-range furniture), I provide similar content creation services on Instagram to highlight their product collections.
I contributed to enhancing the marketplace by writing SEO-optimized product descriptions, aimed at driving conversions while improving organic search visibility.
I also authored blog articles on pet-related topics, including :
Advice for pet owners
Breed spotlights
Industry news
These contents were designed to inform, reassure, and boost the ranking of associated product pages in the SERP, through strategic internal linking and targeted keyword use.
Immersed in a SFFF (Science Fiction, Fantasy, and Fantastic) universe, I wrote author biographies for Angel Corp.'s published writers, highlighting their backgrounds and personal interests
I also wrote creative calls for submissions that were consistent with the editorial line's identity, designed to stimulate interest and encourage applications from new talent.
Creation of an English-language magazine featuring marketing analyses of three jewelry brands: Tiffany & Co, Dinh Van, and Oh!mine.
Objective :
Provide a comparative analysis of brand identities
Market positioning and advertising strategies
Design of a double-sided flyer to be included in influencer packages for the brand Ooba Ooba.
Objective :
Share an exclusive promo code while highlighting the brand's values
The design combines friendly typography, a colorful palette, and charming animal visuals, all aligned with the brand's graphic identity.
Design of a flyer included in orders from the publishing house Angel Corp.
Objective :
Thank readers while reinforcing the brand's identity through a visual world inspired by the dark fantasy editorial line
For La Boutique du Château, located in the heart of the medieval city of Carcassonne, I was in charge of selecting and staging products (souvenirs, books, gifts, etc.) to create visually appealing photos for their Google Business Profile.
Objective :
Showcase the store's offerings
Attract foot traffic
Improve local visibility through a rich and engaging GMB listing
For this portfolio of stores across France, I wrote personalized responses to customer reviews on Google, using a tone that was professional, warm, and consistent with the brand's identity.
I also created Google Posts for each store, including :
These updates helped animate the GMB profiles and strengthen local SEO
🎥 @evadvice_ is my Instagram account dedicated to my passion for books. Behind this pseudonym — a blend of Eva and Advice — I express my creativity through literary content, both in substance (reviews, recommendations) and form (branded visuals)
✨ My role: Literary Content Creator
🤝 Occasional collaborations with publishing houses (Magic Mirror Editions, Milady, 404 Éditions, Punchlines Éditions…)
🎨 Tools used : Lightroom, Photoshop, Canva
These tools allow me to ensure both the visual quality of the content and the coherence of the account's graphic universe.
